Kappa and Hyosung Collaborate to Launch K-Spirit Performance Apparel for E-Sports
News | October 12, 2020
Kappa integrates technological fabrics and innovative design to reshape professional gaming clothing with a sports spirit
October 12, 2020; Shanghai, China – Kappa, a leading Italian fashion sports brand known for embracing popular culture, and Hyosung, a comprehensive fiber manufacturer that produces world-class products and provides value chain solutions from textile mill to brand to consumer, are pleased to announce their collaboration to launch Kappa’s new K-Spirit e-sports apparel collection at the Tencent Global E-Sports Arena (TGA) this Winter.
To keep e-sports competitors cool and refreshed when the game is hot, Kappa’s K-Spirit professional gaming jersey features Hyosung’s anti-microbial aerosilver polyester and anti-odor creora® Fresh spandex. Hyosung aerosilver is a multi-functional, antimicrobial polyester fiber that provides moisture wicking, fast drying performance for ultimate comfort. Odor-fighting creora® Fresh spandex is blended with aerosilver in strategic areas of the suit, such as under the arms, to keep gamers fresh.
“When most people think of professional sports apparel, they imagine performance gear designed for traditional sports played on a field or court,” said Jae Woo Lee, president of Hyosung China. “E-sports has exploded, particularly among millennials who are demanding similar performance features their gaming apparel as other professional athletes. We’re proud to partner with Kappa to bring its K-Spirit performance apparel to e-sports gamers and fans worldwide.”
Kappa’s K-SPIRIT apparel will be available for purchase at the Tencent E-sports V-Station in Shanghai Zhengda Square’s ninth floor, adjacent to the Oriental Pearl Tower, from October 1 to November 26, 2020. The K-SPIRIT apparel for players will be officially launched at Tencent Global Esports Arena (TGA) at the end of November 2020. This year’s TGA will operate provincial teams as participating units, instead of independent teams, and will feature League of Legends, Honor of Kings, FIFA Online 4, and Cross Fire as the esports titles.
The famous fashion sports brand Kappa was born in Italy in 1916. Its products refer to sports fashion, youthful vitality and enthusiastic labels. With the brand’s highly recognizable “Omini Logo”, it is well known all over the world. In the 1960s and 1970s, Kappa began to emerge in Europe with its unique personality, and gradually developed into a very prestigious sports and leisure clothing brand. Today’s Kappa brand has successfully transformed into a fashion lifestyle brand on the basis of inheriting the original sports genes. The brand takes “rebellion, passion, publicity” as its core concept and “promotes fashion culture and influences fashion life” as its goal. Through in-depth cooperation with different fields including entertainment, music, art, etc., fashion culture is integrated into products. It brings unique products to people who are passionate about popular culture, pay attention to the quality of life, are full of exploration spirit for new things, and have their own exclusive trend attitude and want to show themselves.
Hyosung is a comprehensive fiber manufacturer which produces world-class products, providing innovation and solutions to the textile industry. Hyosung’s creora® elastane is the world’s largest elastane brand, supplying the broadest range of stretch fiber offerings supported by exceptional technology and quality. Mipan® nylon and specialty polyester provide functional and sustainable fiber solutions that are essential to today’s dynamic textile market. Visit our new blog at blog.hyosungtnc.com for all the latest trend, event and product updates. Hyosung can also now be found on Instagram @hyosung_textiles and on LinkedIn at Hyosung Performance Textiles.