News & Events, Stories | March 30, 2026
Hyosung TNC Appoints Laurent Muckensturm as European Marketing Manager – Textiles
March 30, 2026; Seoul, South Korea – To support its continued business growth in Europe, Hyosung TNC has hired active sport and lifestyle apparel industry expert, Laurent Muckensturm, as its new European Marketing Manager.
Muckensturm joins Hyosung TNC with broad executive experience in sales, product, marketing, merchandising, and management, and a strong record of driving business growth through new market expansion and product category development nationally in Europe, and around the globe.
Prior to joining Hyosung TNC, Muckensturm spent most of his dynamic career at Puma, followed by Babolat, and his most recent role as head of sales for South Europe and new markets for Jack Wolfskin.
At Hyosung TNC, Muckensturm will work with the company’s European marketing team in generating awareness and business development of company’s specialty fibers and fabrics to targeted brand and retail accounts in France, Italy, Spain, and the UK. Additionally, he will manage joint development and promotional programs with key industry partners.
“Laurent brings enormous resources to our growing global brand marketing team,” said Sora Yoo, Vice President Marketing, Hyosung TNC. “His tremendous understanding of European brand, retail and consumer needs, not to mention his proficient language skills in French, German, Spanish and English, will help us further our global position as a major textile solution provider.”
With offices in more than 40 countries, Hyosung TNC can locally support and interact with the international value chain. Together with Hyosung TNC’s Fashion Design Center (FDC) Team who forecast trends and create fabric stories and samples in the context of global trends, Hyosung TNC Global Brand Marketing Team supports brands and retailers with design concepts, textile, and product development, and facilitate the promotion of products made with Hyosung specialty fibers to consumers.
About Hyosung TNC
Hyosung TNC is a complete sustainable textile solutions provider that produces world-class products, providing continuous innovation to the textile industry. Hyosung TNC is the world’s largest manufacturer of spandex/elastane by market share supplying the broadest range of stretch fiber offerings supported by exceptional technology and quality under its CREORA® and regen™ brands. Hyosung TNC’s specialty nylon and polyester provide functional and sustainable fiber solutions that are essential to today’s dynamic textile market. Hyosung TNC is a proud Textile Exchange Partner-level Member. Visit our blog at blog.hyosungtnc.com for all the latest trend, event, and product updates. Hyosung TNC can also be found on Instagram @hyosung_textiles and on LinkedIn at Hyosung Performance Textiles.
