Elomi Introduces New Swimwear Collection Made with Hyosung creora® highclo® Elastane
News & Events | June 1, 2022
With the focus on empowering women to live life without limits, swimwear brand selects the performance fibre for long-lasting fit and chlorine resistance
May 31, 2022 – Northamptonshire, UK and Seoul, South Korea; Elomi, the pioneering lingerie and swimwear brand designed for the fuller figure community, and Hyosung, the world’s largest manufacturer of elastane, have teamed together to offer an elegant range of swimwear made with Hyosung’s creora® highclo™ elastane.
Hyosung’s creora® highclo™ elastane was designed to overcome the fibre’s vulnerability to damage by chlorine. In swimwear, it improves fabric durability and delivers long-lasting fit retention allowing the wearer to feel and look their best.
Elomi will feature creora® highclo™ in the lining of its 2022 spring/summer Bazaruto swimwear range. Inspired by the clear blue sea, Bazaruto dives in with a gorgeous Sapphire base complete with matching fishnet-look crochet that elevates the pieces by adding subtle detail to the collection. The Bra-Sized Plunge Bikini and new One-Piece deliver support and perfect fit.
Additionally, the brand’s much-loved Magnetic range uses creora® highclo in its outer fabric. Available in Sapphire for SS22, Magnetic’s UW plunge bikini top is flattering for all bust shapes and sizes and can be matched with the co-ordinating Full Briefs. Both Bazaruto and Magnetic pieces can be mixed and matched.
“Elomi has established an amazing reputation for its passion for body inclusivity and positivity,” said Claire O’Neill, Hyosung European Marketing Manager. “We are thrilled to help the brand develop long-lasting, formfitting and stylish swimwear that makes women feel as confident and beautiful as they can be.”
“We specialise in designing and manufacturing high-quality bra-sized swimwear for the fuller figure and it’s really important to us that our swimwear has longevity – this is why we choose to use durable fibres,” said Charlotte Davies, Senior Elomi Brand Designer.
About Elomi
Elomi launched in 2008 as a brave new concept of lingerie, and they have pushed the boundaries to become a pioneer for the fuller figure community. In addition to lingerie, the Elomi brand offers an array of plus-size beachwear and curvy swimwear in cup-sized styles including plus-size bikinis, tankinis, and swimsuits for fuller figured women. With the mission of inspiring and empowering women to live their lives without limits, Elomi’s trend-led designs and flattering plus-size swimwear products offer both style and support in fabulous-fitting styles up to a K cup.
About Hyosung
Hyosung is a comprehensive fibre manufacturer that produces world-class products, providing innovation and solutions to the textile industry. Hyosung’s creora® elastane is the world’s largest spandex brand, supplying the broadest range of stretch fiber offerings supported by exceptional technology and quality. Mipan® nylon and specialty polyester provide functional and sustainable fiber solutions that are essential to today’s dynamic textile market. Visit our blog at blog.hyosungtnc.com for all the latest trend, event and product updates. Hyosung can also be found on Instagram @hyosung_textiles and on LinkedIn at Hyosung Performance Textiles.
